About

About me
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Eriko Yorozu

A Graphic Designer with 10+ Years of Experience Crafting Designs That Work

Design is my passion and my purpose. I constantly explore new ideas, stay up to date with industry trends, and evolve my approach to meet the changing needs of clients.

I’m a versatile graphic designer with over 10 years of experience, dedicated to creating designs that capture the client’s vision and achieve their goals. In 2014, I began my career in Tokyo as a web designer at a management consulting company, where I crafted websites, banners, flyers, and business cards. In 2017, I moved to Los Angeles and worked as a graphic designer for a magazine publisher, designing both editorial layouts and advertisements. Since 2022, I have been collaborating with restaurant marketing teams at a design company, developing menus, flyers, banners, and social media graphics to support promotional campaigns and sales initiatives. I have also worked as a freelance designer, creating logos and branding materials. I focus on designing product promotions and visual communications with careful attention to color, layout, and every detail that draws attention. A key part of my process is considering how a design will be presented—its format, size, and placement—which can influence the entire approach. For instance, a hand-held flyer requires a different strategy than a poster displayed on a wall. Every project is approached thoughtfully, taking into account its purpose, location, and target audience to ensure that the final design is both visually compelling and effective in driving results. Design is my passion and my purpose. I constantly explore new ideas, learn from industry trends, and evolve my approach to deliver work that is innovative, engaging, and strategically effective.

What I do

From logos to digital graphics, I design visuals that communicate your message and achieve your goals.

I help define the overall direction and identity of your brand through thoughtful design. This includes creating a cohesive visual language with color palettes, typography, and imagery that reflects your values and connects with your audience. From brand strategy to visual guidelines, I ensure every touchpoint communicates consistently and effectively.
I design logos that serve as the face of your business or project. Each logo is crafted to be memorable, versatile, and aligned with your brand identity. Whether for digital or print use, the designs aim to capture attention and leave a lasting impression while supporting the overall branding.
I create promotional visuals that help products and campaigns stand out. This includes social media graphics, banners, posters, and other marketing materials designed to engage your target audience. Each piece is tailored to highlight key messages and drive action, making your campaigns more effective.
I provide design solutions tailored specifically for restaurants and food-related businesses. From menus and signage to interior graphics and social media visuals, I focus on designs that attract customers, communicate your brand story, and enhance the overall dining experience.
Contact

Get in touch to talk about your project.
I design with purpose—creating visuals that support your goals.

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